Portfolio Signature Editorial Cover
+384% ROAS 48.2% THUMBSTOP
BEAUTY & WELLNESS · D2C

AURA Cleanse — The 3-Second Texture Hook

Macro texture close-up combined with authentic founder voiceover articulating the hormonal acne breakthrough that unlocked 6-figure daily ad spend.

+240% CONV RATE 52.8% RETENTION
VIRAL HOOKS · TIKTOK ADS

Verve Hydration — 12-Angle Split Hook Matrix

Systematic hook testing isolating 12 visual triggers (kitchen spill, running athlete, blind taste-test) to reduce Customer Acquisition Cost by 41%.

$2.10 CPI +412% SIGNUPS
FINTECH & MOBILE APPS

Vault App — Screen-Record Kinetic Native UGC

Native screen-in-screen UGC showing automated savings in action with kinetic sound design and fast captions, bypassing typical ad blindness.

+520% ROAS 44.1% HOLD RATE
CONSUMER HARDWARE · D2C

Apex Audio — The Studio Immersion Experience

Audiophile creators demonstrating active noise cancellation in bustling urban environments, comparing competitor frequency response curves.

3.8% OUTBOUND CTR +190% REVENUE
SUPPLEMENTS & NUTRITION

Optima Greens — "Stop Drinking Swamp Water"

Contrarian comparison creative calling out clumpy traditional greens powders and demonstrating micronized dissolution with clinical proof.

+310% PIPELINE $45 SQL CAC
ENTERPRISE SAAS · B2B

Kite AI — The Executive Pain Point Teardown

Direct-to-camera founder breakdown addressing enterprise compliance roadblocks, leading directly to high-converting product demo bookings.

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